Friday, 19 September 2014

As The Not Dogs Summer Tour ends... A Look to the Future!

As our Not Dogs Summer tour comes to an end, we thought we'd put together a round up of our journey so far! To give you an idea of just how much of a whirlwind adventure we've had... by the turn of this year, 'veggie hot dog truck' was just an idea on a list of other crazy ideas, by March we had secured Quorn as a supplier and by June we were on the road embarking on a summer of fun taking Not Dogs to the masses at festivals all over the UK!



After visiting five festivals, we ended our summer of festival fun at Festival No 6 in the beautiful setting of Portmeirion in Wales. The people, place and music made it one of our best festivals so far - again with so much amazing and exciting feedback from festival-goers, both veggie and meat-eaters! We spent nearly every moment we were there in our little purple home, so we didn't see any of the acts - but we were very close to the main stage so we could hear them and had a great view when we could look up from the sausages!




Thank you to all our new found fans who queued and waiting patiently for a Not Dog - and we are sorry we sold out on Sunday, we couldn't believe it either! Sunday was also my birthday - and thinking back to what I was doing a year ago, it was very strange to think I was spending this birthday running my own business & serving up veggie hot dogs with Jane, it was definitely a birthday I will never forget!



From Festival No 6 we headed straight to Stokesley in Middlesborough where we had been invited by Quorn to park up our truck and serve all the staff Not Dogs for lunch. We had a great day presenting to the sales and marketing team about our summer and going behind the scenes to see some top-secret products being made! We are looking forward to going back very soon!



As we left Wales to embark up North, we received the news that we'd made it to the final two in the Virgin Food Fest competition - a search to find the most exciting food entrepreneurs. In less than a week we were filming a 45 second elevator pitch in Virgin HQ's Battleship Building and creating an event stand for the finale that would mimic our food truck! The final took place earlier this week where we met Paul Lindley, founder of Ella's Kitchen, Hemsley & Hemsley, Sir Richard Branson and the judge of our category 'Tastiest Start up', Acting Editor of Guardian Food magazine; Mina Holland



We met so many amazing people and lots of new fans of Not Dogs, and even took a great #sausageselfie with Paul Lindley! The event was great fun, and the Q&A with the judges on stage was inspiring and insightful. We were busy writing down every word Sir Richard Branson said about making a fool of yourself to get your brand noticed when he directed a question straight at us asking us how we had made fools of ourselves so far! Of course after the summer we've had it wasn't hard to reply!






Unfortunately we lost out to a great finalist Killer Tomato - a Mexican street food chef in London chosen as the winner by Mina Holland. Despite not being crowned the winners, we honestly had the best day out meeting some very inspirational people, and most importantly people who were routing for us throughout the day and after the event. The support from so many people who had us as their winner was absolutely overwhelming - thank you to everyone we met!


So where to next? It looks like this journey isn't going to end anytime soon! We are now embarking on an Autumn tour kicking off with University Freshers Weeks. Tomorrow we will be at Leeds University for the day, followed by Bournemouth and ending in London over the next couple of weeks - we're so excited to take Not Dogs to students and see what they think!

And so ends our first Summer tour, we've got a huge thank you list to get working on, it's been the toughest work we've ever done, but we've had so much fun, met so many characters - and we're so excited to have created a brand and product that so many others love just as much as us. Here's to the future!

You can keep up to date with where Not Dogs will be next over on our website, Twitter & Instagram channels.

Katie x

Monday, 15 September 2014

Exciting News... Not Dogs Announced as Finalists in the #VirginFoodFest


We're very proud to share the news that our vegetarian food brand Not Dogs has been chosen as one of two finalists in the 'Tastiest Startup' category at the Virgin Foodpreneur Fest! We found out while travelling with our little purple truck to Quorn HQ in Middlesborough this week and had to pull over we were so excited!


On Wednesday we'll be heading to the live finale in Battersea in London where we'll hear the judges; Sir Richard Branson, acting Editor of the Guardian Cook magazine Mina Holland, founder of Ella's Kitchen Paul Lindley and bloggers Jasmine and Melissa Hemsley, announce the winning brand!



This is what Virgin Startup said about Not Dogs:
Created when founders Katie and Jane found themselves frustrated at the lack of satisfying veggie fast food options at festivals, Not Dogs proves that you don’t need meat to create a hot dog that ticks all the boxes – and with imaginative toppings that include fried eggs, beer-caramelised onions and crushed nachos, they’re way ahead of their traditional counterparts.


On Wednesday there will be a 'people's choice' competition where competitors are encouraged to create a buzz around a particular hashtag given out on the day (along with #VirginFoodFest) so it would be amazing if you could show your support and look out for our tweets, retweeting and tweeting where you can, on @notdogsUK.

We're so pleased that in just nine months Not Dogs has gone from a little idea on our 'Mental List' to us spending the summer travelling up and down the UK  in our lively truck and now being finalists in a Virgin competition. Thanks to everyone who has supported us on our journey so far... we can't wait for 2015!

Kickin' Katie & Plain Jane x 


Wednesday, 3 September 2014

The Best Things in Life in September

The summer months are now over so it's time to look forward to a new fashion season, getting cosy with open-fires or searching for some Winter sun in a faraway country! Think we'll do all three! Here are our #bestthingsinlife for September...

Katie

Katie & Jane

Best things in life?
The month of September! One of my favourite months as it’s my birthday! But also because it signifies a fresh start and instead of miserable memories of going back to school it reminds me of new uniform, the latest cool lunch box to pack my sandwiches into and of course new school shoes! I’m looking forward to motivating myself to end the year on a high, and will of course be adding all of the things I have to look forward into my Countdown Keeper app – who needs Summer hey?


We both love Nivea products and Stylist magazine, so when we found out we’d made it into their #BRINGITON 30 shortlist, a competition designed to find 30 (under 30) go-getters and dream-makers with big stories to share, we were absolutely stunned! The judges are Jenny Garrett (LinkedIn Top 10 Power Women 2013), Gemma Crisp (Stylist’s Assistant Editor) and the Nivea Team – our fate is now in their hands!

Long coastal walks – I enjoyed a long weekend in Saint Agnes in Cornwall to get September off to a good start by walking along the rocky coast from Saint Agnes to Peranporth, stopping for a birthday toast and some delicious Cornish ice-cream! We also took in the sights of St Ives too which was beautiful!

Katie & Jane

The musician that inspires me is…
Stevie Wonder! There are so many artists and bands that I love and listen to everyday, but this time 2 years ago I was watching Stevie Wonder headline Bestival on my Birthday while all my friends serenaded me with ‘Happy Birthday’. It sounds naïve but I had forgotten just how many amazing hits he has and it was a true inspiration to watch him delight thousands of people, especially while he sang ‘Isn't She Lovely’ with his daughter on stage.

The pin that sums me up at the moment…

Katie & Jane


Jane

Katie & Jane

Best things in life?
My birthday weekend in Cornwall. I was surprised by my best friends with a weekend away to Cornwall and what a weekend it was! We ate amazing food at Jamie Oliver's Fifteen and Lewinnick Lodge, surfed at Fistral Beach and then spent the whole afternoon drinking champagne and eating pizza at the beach bar. It was lovely to spend time with my favourite people and just enjoy each other's company, drunken dancing included!

Cornwall Surfing

Getting through a summer of festivals! Not Dogs has made the summer of 2014 a very memorable, fun and exciting one although it's been the hardest work of my life! All the good times outweigh the tough times and we may be mad but we will be back at even more festivals around Europe next summer which I'm very excited about!

Books! My birthday list this year was very conservative although it did have tonnes of books on it from cookbooks to business books - a very varied bunch. I jumped straight into The Fault in Our Stars by John Green which I haven't been able to put down since my birthday - fantastic book so far!

New books 2014

The musician who inspires me is...
Beyonce... of course! I've loved Beyonce since she was in Destiny's Child although it's been since she released her latest visual album 'Beyonce' that I've really felt inspired by her. I find her strength outstanding; she's a mum, wife and businesswoman and one of the only entertainers who doesn't seem to have a problem singing and dancing (amazingly) on stage!

Katie & Jane

The pin that sums me up at the moment…

Katie & Jane

Thursday, 28 August 2014

Countdown Keeper reaches 30,000 users! #collectmoments

Four months ago we launched Countdown Keeper into the App Store, the very first app by Katie & Jane, and we are so excited and thankful that we have now reached more than 30,000 users!

Our aims for the app were simple; we wanted to create a fully customisable app that helped people to get excited about events, or look back on events with fond memories, celebrating the little things in life and encouraging people to collect moments, not things.

Since the launch we've absolutely loved seeing all of our users posting their events across social media and using the hashtag #collectmoments - that's honestly the best thing about launching an app!

We've got an update for the app that should be out in the next month or so, and then we'll be working on some bigger changes to improve the overall experience - hopefully by the end of the year and ready for all those count downs to Christmas!

In the meantime here's a look at the app in action from our lovely community of Countdown Keeper users. If you would like to download the app for free click here and you can find us on Facebook, Twitter and Instagram too.

 







Thank you so much for all the support from our friends, family and growing community of Countdown Keeper users, stay tuned for the next app by Katie & Jane!

Katie x

Wednesday, 20 August 2014

Social Media Recipe for Success: The Sequel - Part 3 - Who, Where and Why?

We briefly touched on exploring social networks and discovering your audience in parts one and two of the social media recipe for success sequel but, we know that the myth of being active on hundreds of platforms rather than being really successful on a few targeted ones is an important issue.


The aim of social media is to connect directly with an audience in a timely, unique and engaging manner allowing them the opportunity to get to know the brand personality further and truly communicate in a way that means something to audience members. We are often baffled when clients want to be active on every social media platform they've ever heard of when they're either not using the 'power three' correctly as it is or their audience simply aren't on many platforms. Here's a few steps to ensure you're on the right path for your brand...

Step One: Who?


Who is your social media target audience? A good place to start is by looking at your brand's target audience and going from there. The social media target audience will be different to your usual customers in most cases; they will be more defined and probably different on each network.

It's also a good idea to think about which type of person you aspire to have as part of your social media community. We've seen some brands end up with poor social media success after focusing on who their current audience is, many of which aren't on social, as opposed to who they'd like to be communicating with online.

In order to identify who your social media target's personality is delve deeper and think about what online media sources they like to read, which brands they love and even which celebrities and high-profile people they follow. Start to research into your ideal target and everything around them online to build up a fully-rounded picture.

Step Two: Where?

You know who you want to be targeting but now... Where are they!? Of course, the majority of people from all walks of life will be active on the 'power three'; Facebook, Twitter and YouTube.


Here's a few key stats for you...
  • There are 1.28 billion monthly active Facebook users with over 223 million people on Facebook in Europe
  • Facebook's most common age demographic is age 25 to 34 and 53% are female and 47% male
  • Twitter's primary age demographic are users aged between 18 and 29
  • Users tend to use Twitter for news consumption, 83% reported seeing news on the platform
  • YouTube's users are split equally between male and female and 46% are under 18 years of age
  • YouTube is the third biggest driver of traffic to websites after Facebook and Stumbleupon

If they are right for your brand, these three are a good place to start to build up your online presence and to learn how to make social media work for you but, the new guys need to come in somewhere too - if they are where your target audience are active on of course, remember quality over quantity!
  • Within internet users, Pinterest is now more popular than Twitter!
  • Pinterest attracts older people - 23% of internet users aged 50+ use Pinterest
  • Instagram has over 150 million users with 90% being under 35 years old and 68% of users are female
  • Instagram is one of the most engaged networks with about 60% of users logging in on a daily basis
  • 300 million people use LinkedIn and its key audience are aged between 30 and 49 years old with a high income and education
  • 40% of users check into LinkedIn daily and spend 17 minutes on the site per month

Step Three: Why?

We always say how important setting objectives are so that you know where you want to be online as a brand and can set mini-goals to get there but, looking into objectives further, setting defined objectives for each of your audience segments and also objectives for each of your platforms.


For example, you may have identified parents aged between 30 and 40 as one of your target audiences for your Facebook page - a goal may be to recruit some of these users as ambassadors in six months time in order to do that your objectives for this target audience and platform could be...

1.    Create an engaged community of 1000 Facebook fans with 5% engagement rates within two months
2.    Identify potential ambassadors within four months through daily contact with fans, frequent questions put to fans and research into key influencers

As with all goals whether they are being set for social media or not, they need to be SMART; specific, measurable, assignable, realistic and time-related.

Take a look at our previous two blog posts that accompany this success series or click on the right for all our social media posts.

Happy planning!


Jane x 

Take our online Facebook eCourse to plan your first social media strategy here

Download our handy social media toolkits here.

Friday, 15 August 2014

But First... Let Me Take a Sausage Selfie!

We have just returned from the beautiful Watergate Bay in Newquay after being at Boardmasters festival for the weekend - a sunny, but windy experience made extra special by all the positive feedback we got for our Not Dogs! Meat-eaters and veggies alike loved our flavoursome combinations, with The Original Frank being the most popular choice at the festival. We also nicknamed our dogs 'Not Doggs' in celebration of the legendary Snoop Dogg performance on Saturday night! 

Our next stop is Festival No 6 in the gorgeous setting of Portmeirion, where we are hoping to woo the Welsh with our meaty dogs without the meat! To keep up with all our news find us on Twitter & Instagram.

We love to take photos or 'Sausage Selfies' (although they're not quite selfies!) of our lovely customers when we can and enjoy sharing them across Twitter and Instagram and as we are nearly at the end of our first summer tour we thought it was only fitting to post a few of our favourite #SausageSelfies so far...enjoy!













Tuesday, 5 August 2014

The Best Things in Life in August

A packed July is now over and we're looking forward to an even busier August filled with festivals, food, travels and hopefully sun! Here's our 'Best Things in Life' for this month...

Katie

Katie & Jane

Best things in life...
The French Language! On our recent trip to Aix-en-Provence, a place I’d never visited before, we got to practice our French a little. It was so lovely to be in a place surrounded by the French language, and it ignited my motivation to carry on using my Duolingo app to improve my understanding!


Aix Pictures

Turtle Bay in Birmingham has already been a highlight for August, the Caribbean food, atmosphere and cocktails were delicious, and I can’t wait to visit again soon!

Seeing all the great feedback we are getting about Not Dogs! We’ve had lots of people tweeting us in advance of Boardmasters this week & we’re so excited to take the little purple food truck to Newquay for some sun, sea, surf and veggie hot dogs.


Vegetarian Hot Dogs

The journey that changed my life was...
A travel adventure in 2010 with my friend Lynds; we visited Hong Kong, Bali, Australia, New Zealand, Fiji, LA, Las Vegas and Vancouver. Taking in so many different cultures, the everyday drifting between cities and the traveller way of life opened me up to so many possibilities and gave me perspective in my life just when I needed it.  Hiking Franz Josef Glacier, skydiving over Lake Taupo, partying with Fijians were just some of the many highlights. Whenever I hear Sinatra’s Moon River, I always think of Lynds and our trip of a lifetime…

Two drifters off to see the world. There's such a lot of world to see. 

We're after the same rainbow's end-- 
waiting 'round the bend, 
my huckleberry friend…


My three favourite quotes on Pinterest are...






Jane

Katie & Jane

Best things in life...
Making time to see friends and family after a very busy few weeks! I've been slightly neglecting those closest to me while our business schedule is so full but actually seeing them less makes me have even more fun when I do catch-up! I cooked a meal from Jamie Oliver's 15 Minute Meals cookbook and it was lovely but... definitely longer than 15!

Jamie Oliver 15 Minute Meals

Laura Mercier bath treats - these products are my favourite of all time. I was brought the gift set containing a candle, scrub, lotion and bath creme and I simply love having a sweet smelling bath using all the products!

Aix-en-Provence - a recent visit (read all about it here) reignited my love for this beautiful spot in the South of France. I've been visiting every summer since I was little and my latest visit really made me appreciate it... I can't wait to go there again very soon.

French Beaches

The journey that changed my life was...
My first visit to Australia... I fell in love with the country and Melbourne in particular when I travelled up the East Coast in 2011 from Melbourne to Cairns. I adore the changing landscapes, the outdoor life, the people and the amazing food. I've since returned to Melbourne and both trips changed my life as I'm determined to live in the city one day!

Albert Park Lake

My three favourite quotes on Pinterest are...

Inspirational Quotes


Inspirational Quotes


Inspirational Quotes