Five Things You Need to Know about Facebook Advertising

Recently we came across a new business email selling services to handle Facebook Advertising and it prompted us to think about how advertising on Facebook can still be a confusing marketing tool. We don’t profess to know everything about advertising algorithms but we do know it is much more simple than it looks to manage your own ads. So, here are five things to think about when creating your own Facebook Adverts…

#1 You can target your adverts

It’s really simple to set your target audience for your set of Facebook Adverts. It's best to go niche (and not to try and target the whole wide world at once!) so before you start carefully think about which target market you want to reach through Facebook, what their interests and likes are, and their demographics.

#2 You can set your budgets

We’re not talking thousands here, but if you can put aside a small but decent budget to run adverts each month, then you’ll see the best results. Facebook make it easy to set a budget per day or a lifetime budget so you keep control and you are regularly updated on how your ads are performing via notifications and emails. Also, you can edit your ads at any time, even when they have already gone live.

#3 You can measure your success

We find Insights are greatly underused by brand teams and business owners on Facebook, especially when it comes to advertising reports. Facebook will give you data into how each of your ads have performed so at the end of each campaign you can delve into what worked and what didn’t, evaluate the images or text used and think about how you can adapt your future ads to make them better.

#4 You can find the time

If you are regularly posting engaging content on Facebook, then it really won’t take up too much extra time to set your ads to run alongside your activity. Once you've created the ads and Facebook approves them (which can take as little as 30 minutes), you need to set a time frame for the ads to run and then you can carry on with creating a great Facebook presence for your growing audience.

#5 You don’t need to be an expert

Every expert, was once a novice and the same goes for Facebook Advertising. If you manage your social media, then Facebook advertising should be integrated into your activity, promoting your engaging content to your target audience. Once you run your first ad campaign, you’ll see how simple and effective it is. Plus, if you run your Facebook Advertising yourself you can ensure every penny of your budget is spent on the ads and not taken up by an agency fee. However, if you really do not have the resources to create and manage the ads then do seek the advice of an experienced and credible expert in the field who can explain every step of the process to you.

We hope we have inspired and encouraged you to have a go at creating your own Facebook Adverts. We created a post on about the difference between Facebook and Twitter advertising which you can read here and below is a selection of our other blog posts on social media to help you further.

Katie x

www.katieandjane.com 

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