Thursday 28 August 2014

Countdown Keeper reaches 30,000 users! #collectmoments

Four months ago we launched Countdown Keeper into the App Store, the very first app by Katie & Jane, and we are so excited and thankful that we have now reached more than 30,000 users!

Our aims for the app were simple; we wanted to create a fully customisable app that helped people to get excited about events, or look back on events with fond memories, celebrating the little things in life and encouraging people to collect moments, not things.

Since the launch we've absolutely loved seeing all of our users posting their events across social media and using the hashtag #collectmoments - that's honestly the best thing about launching an app!

We've got an update for the app that should be out in the next month or so, and then we'll be working on some bigger changes to improve the overall experience - hopefully by the end of the year and ready for all those count downs to Christmas!

In the meantime here's a look at the app in action from our lovely community of Countdown Keeper users. If you would like to download the app for free click here and you can find us on Facebook, Twitter and Instagram too.

 







Thank you so much for all the support from our friends, family and growing community of Countdown Keeper users, stay tuned for the next app by Katie & Jane!

Katie x

Wednesday 20 August 2014

Social Media Recipe for Success: The Sequel - Part 3 - Who, Where and Why?

We briefly touched on exploring social networks and discovering your audience in parts one and two of the social media recipe for success sequel but, we know that the myth of being active on hundreds of platforms rather than being really successful on a few targeted ones is an important issue.


The aim of social media is to connect directly with an audience in a timely, unique and engaging manner allowing them the opportunity to get to know the brand personality further and truly communicate in a way that means something to audience members. We are often baffled when clients want to be active on every social media platform they've ever heard of when they're either not using the 'power three' correctly as it is or their audience simply aren't on many platforms. Here's a few steps to ensure you're on the right path for your brand...

Step One: Who?


Who is your social media target audience? A good place to start is by looking at your brand's target audience and going from there. The social media target audience will be different to your usual customers in most cases; they will be more defined and probably different on each network.

It's also a good idea to think about which type of person you aspire to have as part of your social media community. We've seen some brands end up with poor social media success after focusing on who their current audience is, many of which aren't on social, as opposed to who they'd like to be communicating with online.

In order to identify who your social media target's personality is delve deeper and think about what online media sources they like to read, which brands they love and even which celebrities and high-profile people they follow. Start to research into your ideal target and everything around them online to build up a fully-rounded picture.

Step Two: Where?

You know who you want to be targeting but now... Where are they!? Of course, the majority of people from all walks of life will be active on the 'power three'; Facebook, Twitter and YouTube.


Here's a few key stats for you...
  • There are 1.28 billion monthly active Facebook users with over 223 million people on Facebook in Europe
  • Facebook's most common age demographic is age 25 to 34 and 53% are female and 47% male
  • Twitter's primary age demographic are users aged between 18 and 29
  • Users tend to use Twitter for news consumption, 83% reported seeing news on the platform
  • YouTube's users are split equally between male and female and 46% are under 18 years of age
  • YouTube is the third biggest driver of traffic to websites after Facebook and Stumbleupon

If they are right for your brand, these three are a good place to start to build up your online presence and to learn how to make social media work for you but, the new guys need to come in somewhere too - if they are where your target audience are active on of course, remember quality over quantity!
  • Within internet users, Pinterest is now more popular than Twitter!
  • Pinterest attracts older people - 23% of internet users aged 50+ use Pinterest
  • Instagram has over 150 million users with 90% being under 35 years old and 68% of users are female
  • Instagram is one of the most engaged networks with about 60% of users logging in on a daily basis
  • 300 million people use LinkedIn and its key audience are aged between 30 and 49 years old with a high income and education
  • 40% of users check into LinkedIn daily and spend 17 minutes on the site per month

Step Three: Why?

We always say how important setting objectives are so that you know where you want to be online as a brand and can set mini-goals to get there but, looking into objectives further, setting defined objectives for each of your audience segments and also objectives for each of your platforms.


For example, you may have identified parents aged between 30 and 40 as one of your target audiences for your Facebook page - a goal may be to recruit some of these users as ambassadors in six months time in order to do that your objectives for this target audience and platform could be...

1.    Create an engaged community of 1000 Facebook fans with 5% engagement rates within two months
2.    Identify potential ambassadors within four months through daily contact with fans, frequent questions put to fans and research into key influencers

As with all goals whether they are being set for social media or not, they need to be SMART; specific, measurable, assignable, realistic and time-related.

Take a look at our previous two blog posts that accompany this success series or click on the right for all our social media posts.

Happy planning!


Jane x 

Take our online Facebook eCourse to plan your first social media strategy here

Download our handy social media toolkits here.

Friday 15 August 2014

But First... Let Me Take a Sausage Selfie!

We have just returned from the beautiful Watergate Bay in Newquay after being at Boardmasters festival for the weekend - a sunny, but windy experience made extra special by all the positive feedback we got for our Not Dogs! Meat-eaters and veggies alike loved our flavoursome combinations, with The Original Frank being the most popular choice at the festival. We also nicknamed our dogs 'Not Doggs' in celebration of the legendary Snoop Dogg performance on Saturday night! 

Our next stop is Festival No 6 in the gorgeous setting of Portmeirion, where we are hoping to woo the Welsh with our meaty dogs without the meat! To keep up with all our news find us on Twitter & Instagram.

We love to take photos or 'Sausage Selfies' (although they're not quite selfies!) of our lovely customers when we can and enjoy sharing them across Twitter and Instagram and as we are nearly at the end of our first summer tour we thought it was only fitting to post a few of our favourite #SausageSelfies so far...enjoy!













Tuesday 5 August 2014

The Best Things in Life in August

A packed July is now over and we're looking forward to an even busier August filled with festivals, food, travels and hopefully sun! Here's our 'Best Things in Life' for this month...

Katie

Katie & Jane

Best things in life...
The French Language! On our recent trip to Aix-en-Provence, a place I’d never visited before, we got to practice our French a little. It was so lovely to be in a place surrounded by the French language, and it ignited my motivation to carry on using my Duolingo app to improve my understanding!


Aix Pictures

Turtle Bay in Birmingham has already been a highlight for August, the Caribbean food, atmosphere and cocktails were delicious, and I can’t wait to visit again soon!

Seeing all the great feedback we are getting about Not Dogs! We’ve had lots of people tweeting us in advance of Boardmasters this week & we’re so excited to take the little purple food truck to Newquay for some sun, sea, surf and veggie hot dogs.


Vegetarian Hot Dogs

The journey that changed my life was...
A travel adventure in 2010 with my friend Lynds; we visited Hong Kong, Bali, Australia, New Zealand, Fiji, LA, Las Vegas and Vancouver. Taking in so many different cultures, the everyday drifting between cities and the traveller way of life opened me up to so many possibilities and gave me perspective in my life just when I needed it.  Hiking Franz Josef Glacier, skydiving over Lake Taupo, partying with Fijians were just some of the many highlights. Whenever I hear Sinatra’s Moon River, I always think of Lynds and our trip of a lifetime…

Two drifters off to see the world. There's such a lot of world to see. 

We're after the same rainbow's end-- 
waiting 'round the bend, 
my huckleberry friend…


My three favourite quotes on Pinterest are...






Jane

Katie & Jane

Best things in life...
Making time to see friends and family after a very busy few weeks! I've been slightly neglecting those closest to me while our business schedule is so full but actually seeing them less makes me have even more fun when I do catch-up! I cooked a meal from Jamie Oliver's 15 Minute Meals cookbook and it was lovely but... definitely longer than 15!

Jamie Oliver 15 Minute Meals

Laura Mercier bath treats - these products are my favourite of all time. I was brought the gift set containing a candle, scrub, lotion and bath creme and I simply love having a sweet smelling bath using all the products!

Aix-en-Provence - a recent visit (read all about it here) reignited my love for this beautiful spot in the South of France. I've been visiting every summer since I was little and my latest visit really made me appreciate it... I can't wait to go there again very soon.

French Beaches

The journey that changed my life was...
My first visit to Australia... I fell in love with the country and Melbourne in particular when I travelled up the East Coast in 2011 from Melbourne to Cairns. I adore the changing landscapes, the outdoor life, the people and the amazing food. I've since returned to Melbourne and both trips changed my life as I'm determined to live in the city one day!

Albert Park Lake

My three favourite quotes on Pinterest are...

Inspirational Quotes


Inspirational Quotes


Inspirational Quotes

Friday 1 August 2014

Travel Review: A Katie & Jane Adventure to the South of France!

We've just been on a whirlwind trip to the South of France, spending 3 nights and 4 days in Cannes & Aix-en-Provence, so it’s only right we write a little travel review for anyone tempted by the beautiful South of France…


We flew into Nice with Monarch Airlines, made our way to the car rental part of the airport, and before we knew it we were driving on our way to Cannes in the new automatic Renault Clio enjoying some Va Va Voom – well when in France!


We wanted to visit an island while in France so we researched beforehand and booked into lunch at La Tonnelle; the only restaurant positioned on the small island of Saint Honorat off the coast of Cannes. We parked the Clio, hopped onto a boat and enjoyed a breezy, sunny 30 minute boat ride across the sea to the island, taking in the amazing yachts and helicopters as we went.


Lunch at La Tonnelle was perfect, we sat at a table overlooking the rustic rocks and calm sea and, as we wondered about a life lived on little (or large!) yachts that surrounded this picturesque island, we enjoyed delicious seafood and soy baked tuna, before stretching our legs as we walked the whole way around the interesting island which is inhabited only by Monks.


After a short boat trip back, while I had a power nap – we then began our drive to Aix-en-Provence which we imagined would be beautiful and breath-taking with the wind in our hair... but there was a huge storm, which meant for an hour of our journey we joined the French in driving very slow with our hazards on because of very poor visibility! It did make us feel better about not going for the soft-top car though!



The rain did not dampen our spirits as we arrived at our perfectly French hotel Le Mas d’Entremont. We were greeted by such friendly and helpful staff and shown to our garden room at the back of the hotel which despite the huge array of very tall trees, looked out onto Aix-en-Provence.


We didn’t arrive until about 9pm so we decided to eat & drink at the hotel restaurant, and the food was amazing! This was the first time we could practice our French too, and we joined others in the restaurant by having a long, drawn out meal with delicious fish, cheese, wine and lots of laughs!


We decided to get up early on Saturday so as not to miss the early markets in Aix. Jane has been going to Aix-en-Provence since she was a little girl and it was so great to be shown around by someone who has so many wonderful memories there.

Everywhere we go in the world we like to pick up a 'Katie & Jane keepsake', and we found a lovely little independent home-made jewellery stall where both our eyes went to a simple necklace with just a solid cloud in the centre – something about the ‘the sky’s the limit’ sprung to mind!

We then made our way through the cobbled streets looking at all the amazing shops – even a shop dedicated to just jam looked so inviting we couldn’t help ourselves but peer in for inspiration! The outstanding things about Aix are the smells, either from the amazing chic French women, to the freshly baked bread, every corner you turn powered up the senses!


We sat in one of Jane’s favourite spots; Les Deux Garcons for a refreshing drink and a bit of people watching while we listened to a Jazz trio outside, they even played a song I used to do a tap dance to when I was little, so we decided we had to buy the CD to remind us of the moment at home. We picked up a freshly baked baguette and some brie for lunch and made our way back to enjoy an afternoon soaking up the sun by the pool.


Saturday night is party night in Aix and we kicked it off with a light bite to eat at the fashionable Restaurant La Rotonde, before being welcomed by locals into Le Champ’s bar and partying with them in Le Mistral till the early hours! We also bumped into the owner too and asked very nicely if he could swap the regular deep house tracks for some Beyonce tunes for just 15 minutes…and he did, if you don’t ask you don’t get!

Sunday was another party night to celebrate Jane's Auntie Lynda's 60th so the day was spent enjoying a lovely breakfast at the hotel with Jane's newly arrived parents – the highlight here are definitely the homemade yogurts and fig bread, before another relax by the pool. The night was spent at Lynda’s surprise party in pretty Puyricard, just a 10 minute car journey from Aix. We spoke to lots of lovely people, practicing our French and learning that to describe a really decent, great person, you call them a ‘pĂȘche’ – Peach!


Despite being tired (in a great way!) we made ourselves get up early on Monday for a game of tennis in the hotel's very picturesque court before packing and saying goodbye to Aix before embarking on our last French road-trip to Marseilles airport to fly home. Although it was a short stay, it felt like we'd been there a while and saw lots of the area, of course, we're planning our next trip with the aim to learn French very soon!


Highlights...

  • The beautiful smells of Aix, whether chic French perfume or freshly baked bread
  • The fish soup at Le Mas d’Entremont

Must Dos...
  • A boat trip to the gorgeous ‘secret island’ of Saint Honorat
  • Wondering around the morning markets in Aix
Katie x