Tuesday 14 January 2014

A Perfect New Year in the Seaside Town of Southwold

My family and I were introduced to the traditional seaside town of Southwold by our close friends and have been lucky enough to spend a week there with them every New Year for the past six years.

Southwold is on the East coast of England in Suffolk and almost feels like the town that time forgot. There's an ancient high street, a pier built in 1900 and the 300 year Adnams brewery... it's an 'Olde Worlde' English seaside town with a lot of charm and class.

Southwold Lighthouse

There's so much to see in Southwold but these are my must-dos...

The Lord Nelson - the Best Pub in Southwold!
The Lord Nelson or the 'Nellie' really is the best pub in Southwold and believe me, we have tried them all! It stands just setback from the promenade so is lovely to sit outside (on the front or in the beer garden) and hear the waves. The staff are great and the drinks and food amazing, even for vegetarians; I had a delicious Quorn Chilli (twice!) topped with cheese nachos and soured cream.

Inside, it's a traditional pub with lots of wood, huddled up tables and comfy chairs, a fire and lots of history in the momentos and photographs on the walls. It's an old place; The Nellie was called Noah's Ark until 1805 and the earliest record of it was during the reign of Charles II in 1672!

Southwold

A Visit to the Pier
The traditional pier was built 114 years ago but was weakened in World War II and a gale in 1955 destroyed a large part of it. It was restored in 2001 and is now a very popular part of the town. It has a pier pavillion, restaurant (with amazing hot chocolates!) and a amusement arcade. The most interesting parts of the pier are the novelty machines made by cartoon artist and engineer Tim Hunkin and the famous clock tower which, every hour, jumps into action to surprise visitors!

Adnams Brewery
Adnams was established in 1872 and is best-known as a brewer of beer although they now have a fleet of hotels and shops - all of which are amazing. Adnams was established in Southwold in 1872 with the brewery being built in the centre of town in 1890. Interestingly, the earliest record of beer being brewed on the Adnams site was in 1345 by Johanna de Corby and 17 other 'ale wives'!

Adnams Southwold

The award-winning brewery is the town's largest employer and has beer, wine and now spirits on offer in most of Southwold's pubs, bars and restaurants. A few favourites of our group was Adnams Spindrift (a flavoursome, refreshing beer), Pink Fizz (a delicious sparkling wine) and Adnams Absinthe Rouge (inspired by an old French recipe with hibiscus flowers for a ruby-red colour).

Southwold's High Street
There are some outstanding shops on the ancient high street with something for everyone from boutiques and craft shops to florists and bakers. My favourite fashion shop is Collen & Clare just up the road from The Lord Nelson which has a great mix of designer clothing, accessories, home fragrances and beauty products.

Two Magpie's Bakery is amazing stocked with homemade cakes, biscuits and speciality bread and perfect coffee, so I'd encourage a visit there!

Southwold Bakeries

Sutherland House restaurant located in the centre of the high street is my favourite place to have dinner. Although other members of our group had been before, I had never experienced it but I'm now so glad I did. The food is Michelin-star worthy (but with substance), the staff welcoming and the surroundings relaxed and packed with history (wonky floors and walls add to the charm).

Southwold Food

An Invigorating Walk from Southwold to Walberswick
We take the dogs out for a walk along the beach every day and my favourite walk is from Southwold to the next village along, Walberswick. The walk heads across the beach, through the working harbour (I love seeing all the fishing boats and we occasionally buy fresh fish from there) then across the nature reserve near the River Blyth. Once we reach Walberswick, of course, we need to re-fuel so have lunch and Adnams beer at a great pub, The Anchor. A must-have dish there is beer-battered cod with freshly cut chips and jalapeno tartare sauce - lovely!

Photos of Walberwick

The Beach and Famous Beach Huts
If you don't do anything but this in Southwold you need to walk along the promenade, dipping onto the sandy beach here and there and be amazed by the fun, colourful beach huts. This year we rented a beach hut; the blue and cream Blyth Spirit, and enjoyed cooking breakfast in there and eating it outside on the beach in the sun and we even celebrated New Year's Eve in there with fireworks on the beach, champagne and dancing! Although the beach huts look very small, inside they fit eight people relatively comfortably and ours had everything we needed including chairs, games, books and cooking essentials.

Beach Huts

My perfect day in Southwold would start off with an espresso from Two Magpie's Bakery followed by a spot of shopping in Collen and Clare, before having breakfast in the beach hut with the whole crowd. I'd then pick up the dog and walk to Walberswick for lunch before taking a leisurely stroll back. To top off the day I'd go to The Lord Nelson for a glass of Adnams Pink Fizz and then on to Sutherland House for a three-course meal. Perfect!

Finally, a bit of celeb spotting... last New Year I was pleased to bump into (literally) the lovely actor Bill Nighy and this year there was rumours that Johnny Depp was in town for New Year!

I couldn't think of a better place to see in a new year in the UK!


Jane x

Thursday 9 January 2014

Our 2014 Social Media Awareness Day Calendar is here!

Posting a constant stream of engaging and interesting content on social media throughout the year can be a struggle – we’ve been there! After much testing, we found the key to succeeding when it comes to content is... planning. There are lots of elements to planning social media content but something we find so valuable is having a calendar of national awareness days, events and historical moments to dip into to inspire online content – cue our newly updated 2014 Social Media Awareness Day Calendar!

Katie and Jane

This year we have revamped the calendar to make it an even more useful social media tool. We have researched each and every one of the hundreds of events to include all possible links to Facebook, Twitter and importantly, event hashtags too! This will make populating social media easier and less time-consuming enabling you to find the source of the event and join in topical conversations to increase engagement.

We have also updated the calendar and added many more events which can be adapted for a number of different target markets. We’ve had some lovely feedback about our 2013 edition, and although it’s been hugely popular among social media managers, we know that it’s been very useful for the PR industry and for lots of teachers using it to plan their lessons too!

Katie and Jane

When posting social media content, don't forget to...
  • Adapt it to your target market, thinking about what fans already like to talk about online
  • Give a call-to-action. That could be anything from a question relating to the topic or a prompt to visit your website to find out further information
  • Add an image. Images speak a thousand words and are so important on social media, for example, on Facebook a post with an image increases engagement rates by 120%!
  • Use the dedicated hashtags and include the official social media channels if present to increase your posts reach.

You can download the calendar here where you’ll also find our Social Media Content Planner and if you'd like to see us add any further awareness days, just get in touch!

Happy planning, 

Katie x

Tuesday 7 January 2014

The Best Things in Life in January

Happy 2014! We're continuing our blog series 'The Best Things in Life' inspired by a regular top 'best thing'; Red magazine. We follow the Red questions asked to contributors in each edition of the lifestyle magazine but add our own question for good measure too!

Katie

Katie & Jane


Best things in life...
A fresh new year – I love the feeling of starting over with the New Year, setting new goals to reach and thinking of all the things I will try to accomplish in the next 12 months!

New Year quotes

A diary – This goes hand-in-hand with the above; I love getting a new diary and filling it with all the things I have planned in the upcoming year. Of course this year I’ll also have my most favourite diary – our app Countdown Keeper to keep a track of all my events, birthdays and celebrations!

Countdown app

Giving back – This year I wanted to give some of my time to helping out at my local shelter for the homeless and lonely on Boxing Day. The Coventry Open Christmas Shelter provides 24 hour food, clothes and a place to sleep for a week every Christmas. While I was there I helped kit out people with new clothes and toiletries that had been donated and spent time chatting and playing cards. If you would like to get involved next year head to www.coventryopenchristmas.co.uk

The moment that changed my life was...
It sounds such a simple thing, but I decided to throw caution to the wind and say yes to starting a business with Jane the moment she showed me her mind map! I had been worrying about how I’d survive financially and it was starting to hold me back and making me have second thoughts, even though I knew it was what I really wanted to do. Jane had created a mind map of all the options she had for starting a business and once I saw it that was it, I couldn’t resist just going for it! Mind maps have become a key tool we use in planning our many business ventures now!

Mindmap

The thing I'm looking forward to achieving in 2014 is...
Our second year of business and enjoying the journey! There is nothing more exciting than chasing your goals and dreams with a great partner and going into this year I’m excited to see where we will be and what twists and turns our business has taken this time next year!

Jane

Opening Christmas presents

Best things in life...
New Year spent in Southwold! Every December mine and my best friend's families venture to Southwold for a week to see in the new year in the fresh sea air. We spend time walking the dogs, eating delicious local food and having fun in our beach hut - I couldn't think of a better way to see in 2014.

Southwold Pier

New Kikki.K stationery... I love stationery, especially when it's flown all the way from Australia from my favourite stationery shop Kikki.K. Opening a fresh notepad, filling in a new diary with un-used pens and starting the year right by filling in my wellbeing journal are a few of life's little pleasures!

Stationery

Books! All the books on my Christmas list were ticked off this year given to me from various family members. I'm excited and intrigued to be starting Lean In: Women, Work and the Will to Lead by Sheryl Sandberg, Facebook COO this week and am already halfway through Build a Business from Your Kitchen Table jointly written by Not on the High Street co-founders Sophie Cornish and Holly Tucker. I have a resolution this year to read all the books I own (before buying anymore!) so have a lot to get through!

Piles of books

The moment that changed my life was...
Although I feel the need to say 'when I met my future husband' that's not me so I'm going with 'the day I decided to take the plunge, quit a stable job and launch Katie & Jane!' This was such a big thing for me; I'm from a family who like steady jobs (teachers mainly!) so having their support despite them not understanding why was a major factor in going for it! Having my own business comes with its ups and downs but I wouldn't change it for the world. I have an amazing co-founder who inspires and motivates me every day, I've been able to meet lots of new people and I love living my life on my terms. Getting excited for the new year instead of fearing going back into work is the best feeling in the world.

The thing I'm looking forward to achieving in 2014 is...
Starting all our app ventures! Although the plan for Katie & Jane was to initially focus on social media, we couldn't get away from our passion of creating meaningful lifestyle apps. Our first app Countdown Keeper will finally launch in January and we already have a plan to launch a number of further apps in 2014. It's going to be an interesting learning-curve for us venturing into the exciting world of apps... I can't wait!

Inspirational quote

Friday 3 January 2014

Learning Online - A New Year's Resolution

Katie & I have promised to both complete an online eCourse in 2014 as part of our new year's resolution setting, not only to further our business but also to get more from our free time too. We found SkillShare earlier in 2013 and were inspired by their courses so much we decided to put our own social media course on it.

Best eCourses in Social Media

eCourses are a simple way of learning more in your own time yet with SkillShare there are practical activities throughout and an end of course project so you can really get hands-on and feel you have achieved something. With our 'Create an Effective Facebook Strategy' eCourse we set a Facebook strategy as the final project meaning students will be able to go ahead and utilise what they have learnt throughout the course in the real-world.

A few eCourses that have caught my eye (apart from our own of course!) are...

Katie may try...
Create Your First E-Book Using Free Tools
Legal Advice for Entrepreneurs & Start-Ups
And finally, just for fun! Create Your Own Custom Sushi Roll

In celebration of 2014, there's currently 14% off our $23/£14 eCourse until 12th January 2014 - use the code KJFB12 here: http://skl.sh/19S61F6

Happy learning!

Jane x



Wednesday 1 January 2014

Katie & Jane is One Year Old!

We wanted a record on our blog of our one year birthday... we're very proud of what we have achieved in the first year of our business Katie & Jane and are so looking forward to many more birthdays to come!

Inspirational Quotes

It's great to be really excited to start a new year with a positive mind-frame, going into January with a job and lifestyle you love - bring on 2014!


Happy New Year!

Katie & Jane

Monday 30 December 2013

Katie & Jane: Our First Year in Business!

The 1st January 2014 is a significant date for Katie & Jane; our first birthday!

On reaching this milestone and nearing the end of our first year we wanted to reflect on the past 12 months, our best & worst bits, the moments that mattered and the important things we've learnt.

INSTAGRAM

In November 2012 Jane & I were reading everything we could get our hands on to fill our brains with positivity & confidence. One of our favourite inspirations was Sir Richard Branson (of course!) and little did we know when reading Screw Business As Usual by the man himself that just under 10 months later we would be featured by the team at Virgin Unite as entrepreneurs and be working with Virgin Trains. What a great first year journey!

When we started with our social media mission 12 months ago, we knew we would be competing in a saturated market so we had to do things differently. We went with our intuition that in the near-future, the percentage of social media management taken in-house rather than outsourced to agencies would increase and felt there was a place for researched, bespoke and tailored social media training (without the jargon!) for in-house teams so they could make informed decisions about social media. We were sure that training delivered by the two of us who had not only created & delivered social media strategies but also managed & ran the social media activity on the ground could be very valuable for a company. Only time would tell if our intuition was right!

INSTAGRAM

Without losing our passion for this concept, we pushed on through the naysayers and people we met who told us we should be running Facebook & Twitter accounts for other people’s companies and are now proud to have worked with a variety of companies this year, from exciting start-ups, national brands and the likes of Virgin Trains and Inner Me  who understand the value of placing social media knowledge within their own teams rather than outsourcing. So... our intuition was right!

In other areas of the business, we are very proud to have self-funded Katie & Jane and it feels great that we have worked together to reinvest in our business for long term growth, not just on the social media side but with app development too. One of the greatest reliefs of the year has to be that Jane & I really are a great team, we thought we were, but this year has absolutely proven it. We both are in tune to the same goals, so we both work with a steely determination to get there – and we have a huge amount of fun on the way too!

INSTAGRAM

Although we both want tomorrow, today, we are learning how to balance moving forward at pace, while making sure we reflect on our learnings and keep our focus too. We keep positive, bounce back from setbacks and always stay true to ourselves. So many people seem to equate business success with financial gain, but honestly the freedom of creativity, building your own dream instead of someone else's and creating something that someone else is prepared to invest in are the monumental achievements that keep us striving forward.

INSTAGRAM

We have learnt so much about the app world this year, from our tracking and monitoring of current trends, to mastering the search for a great developer that ‘gets’ your project and goals. There have been setbacks along the way on our journey so far, but we haven’t given up and our first app will hit the App Store in early 2014. Seeing it for the first time was our most memorable highlight of the year. A huge amount of work has gone into creating our first app (of many!) and it’s currently in beta testing and looking very good! Being a team of two Virgos, with Jane’s unbelievable eye for detail and our high standards it's taken a while for us to be completely happy with it and we want to make sure we bring out a product we are proud of, so stay tuned!

INSTRAGRAM

Last but definitely not least, we both love our blog. It was a surprise to both of us how much we’d get out of writing about our work, life and play. We love to hear people tell us what they've gained from reading our blog and it can get slightly addictive looking at our reader numbers! We're really looking forward to writing many more posts in 2014.

We're also really excited to be kicking January off to a great start at Birmingham’s Innovation Centre as part of their e4f (Entrepreneurs for the future) initiative, so here’s to 2014 and year number two!

Happy New Year,
Katie x

p.s All of our images in this post are taken from our Instagram channel!

Friday 27 December 2013

Entrepreneurs for the Future: Katie & Jane invited to e4f!

We’ll be kicking January off to a great start having recently been invited to work from e4f – Birmingham’s Entrepreneurs for the Future initiative, based at Birmingham Science Park’s Innovation Campus.


Joining the likes of DigiVoodoo, Yogi, My Campus Ride and e4f graduates, Sync Interactive, we will be making the most of the co-working initiative, networking with other entrepreneurs in the tech space and meeting some very inspirational people during the first two months of 2014, we can’t wait!

e4f helps start-ups that use technology in innovative ways to launch, develop and grow their businesses by nurturing them in a dynamic community space, to find out more visit: www.e4f.co.uk

Katie x