After the first part of our sequel to the Recipe for Social Media Success ‘Understand Social Media’, we are now onto the next stage – and one
that many people overlook; Why Are You On Social Media?
For many companies social media is a route they cannot
overlook in their marketing activity, which usually begins with a foundation of getting lots of followers, fans and likes for something they want customers to buy. Social Media works best when the consumer is put at the heart of the activity and when companies are direct about who they want to
connect and engage with and most importantly; why. Here are five
things to remember before jumping onto every social media platform going for
your business…
#1 Don’t start out with tunnel-vision and aim to get a
following for something you want people to buy, start out by realising that
social media connects you to your existing and future customers every single
day. If you want them to buy into your brand or product, then use social media
to bring to life the amazing things about your company, the people and the ethos
behind the offering or product.
#2 Have a really long hard think about your purpose for
being on social media, without a reason you have no goals or objectives when it
comes to planning your strategy – a sure fire way for activity to plateau after
a while!
#3 Think about who your target audience is, and don’t say
everybody! If your consumer demographic is broad, then start by tackling one by
one and tailoring your ideas and content to suit the lives, thoughts, loves and
hates of that audience – get on a level with them.
#4 Research into where that audience is when it comes to
social media, it might be that different segments of your audience are
typically on different platforms. For example, Facebook could be a successful route to
your audience 35+, while Instagram could help you to connect with a younger
audience.
#5 Stay dedicated to building an engaged following
organically. Social media advertising can be a great tool to find new customers
that would like to hear from you, but attracting thousands of new followers
doesn’t happen overnight and usually when it does, it’s too good to be true!
We’ll be bringing you more social media musings in the next
few months, but for now here’s a list of our past blog posts, we hope you find
them useful. To receive our newsletter each month filled with handy social media tips sign up at www.katieandjane.com
Take our online Facebook eCourse to plan your first social media strategy here.
Download our handy social media toolkits here.
Katie x
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