Facebook: The Forgotten Features

For many brands Facebook is the social media platform which they have been active on the longest and most are comfortable with their Facebook strategy, tone of voice and content. However, there are still some Facebook features that are being overlooked which are so simple to use, but pack a mighty punch for your social media efforts if used correctly – so we thought we’d share a few of them with you...

#1 Pin to Top

This feature is found top right of your post and allows you to pin that post to the top of your page so important information doesn’t get lost down the page. It's great for competitions or timely news updates as the post will stay pinned to the top for 7 days, but if you’d like to unpin it earlier – just hit unpin.

#2 Highlight

This is a lovely feature and can also be found top right of your post. This especially works well if you have a great eye-catching image you want to show off. By clicking ‘Highlight’ it expands your post across the width of your page, increasing the post in size, and increasing reach. Posts with images achieve 120% more engagement than those without so a good rule to have is to include an image with every post and get highlighting!

#3 The Timeline

Could this be the most forgotten Facebook feature? The Timeline is an underused feature that allows you to input dates in your company’s history – we like to use ours for important milestones and fun facts. Brands can also utilise this feature by creating competitions around it, for example, asking fans to answer a question about an interesting piece of company history by scrolling through the Timeline to answer and enter the competition.

#4 Edit

Halleluiah! You can now edit your post even after it appears on your page. This is great for editing after you've seen how the post looks on the page. For companies with a number of admins, you’ll also be able to see which admin member has posted each post & who has edited it too.

#5 Insights

Use them! This is the best way to get an idea of who your current audience is and work out how alike or unlike they are to your target audience. The insights can be found in the admin panel and allow you to look at your posts and page content to evaluate how well each are received and compare what works and what doesn’t. We advise you to simply have a play within the Insights panel and see what you can discover about your fans. Remember always evaluate your efforts!

We will be covering insights and evaluating social media presences in more detail in a blog post coming soon, so stay tuned!

Katie x