Our 2014 Social Media Awareness Day Calendar is here!

Posting a constant stream of engaging and interesting content on social media throughout the year can be a struggle – we’ve been there! After much testing, we found the key to succeeding when it comes to content is... planning. There are lots of elements to planning social media content but something we find so valuable is having a calendar of national awareness days, events and historical moments to dip into to inspire online content – cue our newly updated 2014 Social Media Awareness Day Calendar!

This year we have revamped the calendar to make it an even more useful social media tool. We have researched each and every one of the hundreds of events to include all possible links to Facebook, Twitter and importantly, event hashtags too! This will make populating social media easier and less time-consuming enabling you to find the source of the event and join in topical conversations to increase engagement.

We have also updated the calendar and added many more events which can be adapted for a number of different target markets. We’ve had some lovely feedback about our 2013 edition, and although it’s been hugely popular among social media managers, we know that it’s been very useful for the PR industry and for lots of teachers using it to plan their lessons too!

When posting social media content, don't forget to...

• Adapt it to your target market, thinking about what fans already like to talk about online
• Give a call-to-action. That could be anything from a question relating to the topic or a prompt to visit your website to find out further information
• Add an image. Images speak a thousand words and are so important on social media, for example, on Facebook a post with an image increases engagement rates by 120%!
• Use the dedicated hashtags and include the official social media channels if present to increase your post’s reach.

You can download the calendar here where you’ll also find our Social Media Content Planner and if you'd like to see us add any further awareness days, just get in touch!

Happy planning, 

Katie x