Red is our favourite women's lifestyle magazine
and we love attending Red Networking Events. Unlike many events in the murky
pool of ‘networking’, Red Magazine always offers a super-charged
balance of networking with like-minded business women and an opportunity to
hear from a panel of inspirational, influential speakers that offer guidance
and vital nuggets of worthwhile, valuable advice to take away.
At the beginning of June, at the largest event
turn-out yet, we heard from Tamara Heber-Percy, co-founder of luxury travel
experts Mr & Mrs Smith, Sasha Wilkins, creator of the Liberty London Girl
blog (that's not her real name you know!) and Wendy Tan White, CEO of website-building company Moonfruit. What a great line-up!
Stand-out words of wisdom included Tamara
describing Mr & Mrs Smith having been born out of a frustration at the
traditional way travel companies were ‘supposed’ to engage with customers,
and revolutionising the dusty travel book into a digital, global e-commerce
business.
We heard from Wendy about her ‘ah-ha!’ moment
when she realised that customers using Moonfruit to create their own websites
in a less 'techy' way, would indeed pay for the service and from this, these
loyal users became valuable brand advocates.
As with all the Red Networking Events we've
attended, there were many questions put to the panel on the topic of social
media; where to start and how to use it successfully. It got us thinking that
we know social media isn’t rocket-science, but there are some simple
questions being asked out there that need answering simply & honestly
without any confusing jargon. We need to fill those start-up entrepreneurs with
the confidence to debate, discuss and understand social media and give them the
tools to make it work for their business and industry.
It ended on the most down-to-earth moment when
Tamara offered Red Networkers her email address in case we wanted any travel
advice, or recommendations of great hotels to stay in. If you do, she is your
girl!
Red Magazine hosts a number of events, all with
a different focus, but always with an over-arching theme of creating a place
where creative, successful, brave and inspirational women can meet and discuss
how we can keep moving forward.
Find out about Red Magazine Network Events, we would certainly recommend!
Katie x
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